In late spring of 2023, our team had the opportunity to fully refresh Kroger’s camp centric brand, Glacier’s Edge. The collection shifted from an eclectic collection of multiple reds, blues and greens to a tight, grounded, and trendy palette filled with essential neutrals, teals, greens, and a splash of poppy red.
I rendered the CADs, merchandized color placement, and managed PP/TOP samples for color and quality approval. Our goal was to make sure each micro-story in our premium and basic assortments were within a tight-commercially acceptable color tolerance, as we were using dozens of materials.
All these items were inspired by brands such as Sierra Designs, Kelty, Yeti, and The North Face. Our competitors for this refresh were with Ozark and Kirkland.I believe we did a fabulous job!
Below are two assortments: premium and basic, which launched in hundreds of stores across North America in P4/P5, 2024.
Premium Product Assortment
Basic Product Assortment
