Project Overview
In 2021, Frosted Firs Trend required multiple print designs. When our internal teams were busy, we reached out to print studios to meet seasonal deadlines. Kroger hired Paper & Cloth Studio to create prints for holiday assortments. These designs feature Nordic icons, winter festivities, and simplified vector graphics. Below is a summary of how I directed this project's style guide.
Style Guide Guidelines
Below are a few images to reference for artwork hand and typography direction. The floral and gingerbread images have been selected as inspiration because of the playfulness, use of colors and vector styled illustrations. We would like the following 6-prints to be in the same hand in order to sit together as a collection.
Art Direction
The next few sections will reflect a simplified process of my visual and communication style for this collaborative project with Paper & Cloth Design Studio.
Check-point One
Initial sketches for approval are shared over before they’re colored up from studio.
Below are a few examples of approved print submissions for this project
Check-point Two
Final submissions were colored- up, set into a repeat and will be reviewed for approval by the senior Color Designer, Senior Art Director and Creative Manager.
Final Frosted Firs Print Collection
Our Internal team adjusted the original artwork files to best execute on multiple product die lines and technical CADs. They also perfected the final color way for each print.
This Frosted Fir print collection was used on Holiday Home Branded wrapping paper, gift bags, decor, rolled throws, flannel sheets, as well as a tabletop and textiles collection in 2021.
