Project Overview
In 2019, we introduced the Transit Collection – this spring collection is a curated selection of active waist packs that seamlessly blend joyful colors, active materials such as reflective Dyneama ripstop, neoprene and versatile design details. These accessory bags feature innovative elements such touch-screen front pockets for cell phones, durable ripstop, and thoughtful cavities for extra storage. As we transition from cool spring days into summer months full of afterwork or weekend adventures, this collection was inspired for our CHUMS customers, who are seeking to fill their days being outside whether in our urban landscapes or seeking some solitude.
Below is an overview of the stages that it took to bring this collection to life.
Trend, Market, and Color Research
Prior to drafting designs, the Chums Product Development team and I curated the season’s brand trend deck following with presenting the revised to the leadership team for approval. In the following weeks, we worked together to vet final designs for five new styles for our Spring 2019 assortment.
Below are key pages from the CKO Report, which you’re able to reference the full trend package on my portfolio site under, Trend Report Work.
Initial Vision + Sketches
Technical understanding of all the layers that went into a product is as important as the creativity that is needed to make a product interesting, approachable and executable.
Quickly sketching out different configurations is a valuable step in brainstorming new designs. I created multiple versions of each waist pack design and shared these visuals with the CHUMS team for their feedback. In the same week, they chose their favorite designs, and we proceeded with those selections. Below are the pages that had been selected for our Transit Collection.
Second Stage of Concept Sketches
Additional iterations of the initial waist packs selected from the product development and marketing teams. Below are the revised sketches of each bag. From here these sketches will be rendered in illustrator, patterned, each design will be prototyped to share with our vendor for sampling.
Spring 2019 Waist Pack Linesheet
Shown below is the final assortment for Chum’s Transit Lifestyle Waist-packs
Vendor Files
Once the silhouette, details, and colors were selected. It was time to build-out each waist-pack into a techpack. Below is an example of Bear Necessities, techpack in illustrator.
These were reviewed by the product development team then sent to our vendors to sample.
Final Products
This was the first collection to launch Transit, from what was available on the market during this season, it was very exciting to add some brighter colors into this collection which set it aside from a sea of neutrals.
Below are a several of the items from this assortment in multiple colors for reference.
